Ideas & Perspective
When You Become the Product: Rethinking Social Media
For more than a decade, social media has changed the way we communicate, discover information and stay connected. It has helped us reconnect with old friends, build communities across borders and give everyone a voice.
But somewhere along the way, something changed.
Social media stopped being just about connecting people. It became a business built around our attention, our behaviour and our data.
And perhaps it is time to ask a simple question:
What if social media was built for people...
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